At the beginning of January, HubSpot proposed the HubSpot 30 Day Blog Challenge to bloggers far and wide. The task? Blog more often. The idea was to get companies thinking about the direct impact blogging has on the number of people who visit your site, how many leads you acquire, and so forth.
We went all in for this challenge. We didn’t just blog five days a week. Nope, we blogged every single day in the month of January. Let us just say right now that the results were astounding. Between December and January, our stats didn’t just increase, they leapt into the stratosphere:
The number of visits to our site increased by 64%
Our blog views increased a whopping 288%
The number of emails opened increased by 147%
So you’re probably thinking “Yeah, that’s all fine and well but what about tangible results? What about leads and conversions and all that good stuff?” Our participation in this blogging challenge didn’t disappoint on that front, either. In fact:
The number of leads we pulled in increased by 109%.
Once leads were on our landing pages, they were more likely to convert. In December, our conversion rate was 13.51%.
In January, we saw that tick upwards to 15.93%. That’s an increase of 2.42%!
To say we’re excited about these figures would be an understatement. Participating was definitely worth the extra effort. And If this doesn’t convince you that regular blogging has tangible benefits for your business, we don’t know what will.
HOW DID WE DO IT?
Suddenly increasing your blog output isn’t for everyone. It’s probably a better idea to take a slow and steady approach, gradually increasing your number of blog posts per week until you’re sitting pretty at a quantity you feel comfortable with. That being said, diving into this thing head first was sort of invigorating as it forced us to think ahead, create a plan, and stick to it. Here are a few things that helped us stick to this blogging challenge:
We created an editorial calendar. It may not be the most thrilling thing in the world, but establishing what you’re going to write every day ahead of time is a great way to keep your team in gear. There won’t be any confusion as to what to write next and the temptation to slack off will be next to nil.
We picked a theme for each day of the week. A few of our top “themes” included content marketing, social media, and mobile. Picking a theme for each day helps to narrow your focus and keep your eye on your audience–you’ll be more likely to create topics around your blog’s overarching theme if you have a set of go-to sub-topics to explore.
We curated content. Sometimes, the best way to reach your audience is to gather some of the best resources in your industry you’ve found and share them. We did this by sharing infographics we liked each Friday. This helps you to fulfill your blogging obligations and establish yourself as a thought leader. Double score!
We plan on sticking to an increased blogging schedule for the foreseeable future. Hopefully our handful of tips will help you walk on the path toward increased blog productivity with us!
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